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Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry

Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry

Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry
Over the past decade, the crypto-industry has proven to be a unique industry with a specific audience, which requires a no less specific approach. In this regard, in 2020, the advertising activity of crypto companies is significantly different from that to which banks and various financial companies resort. Industry leaders prefer not to rely on traditional online advertising on Facebook, Instagram and YouTube. They follow a different path: they work with bloggers (opinion leaders and influencers), rely on MLM marketing referral programs and actively organize various contests and sweepstakes with generous prize pools. The CoinDesk portal claims that crypto marketing this year is strikingly reminiscent of marketing in the beauty industry, and here it is no less effective.

General concept

Michelle Fan, a blogger with a million YouTube subscribers, is using the same techniques to spread skin care life hacks and the idea of financial freedom through bitcoins. Moreover, she assures that the leaders of the crypto industry, like her, use marketing schemes from the beauty industry, even if they themselves do not know about it.
Both areas prefer to use the DTC (Direct to Customer) business scheme, independently creating and then promoting and selling goods / services, working as closely as possible with the community. Sales are built through aggregated retail platforms like Amazon, Etsy and Shopify, or even through accounts in popular social networks.
Industry leaders in developing countries often resort to the latter option, where large sites like Amazon simply don’t work or aren’t popular. For example, Michelle Haber, a bitcoin maximalist from Libya, made it clear in CoinDesk’s comment that social networks and chats are today the most effective way to distribute goods / services in crypto topics. He said that local traders in order to “educate” the audience help buy hardware wallets, selling them through groups on social networks. Buying yourself Trezor or Ledger in another way is often simply impossible.

Work with opinion leaders

Michelle Fan is not the only person from the crypto-community who notices the similarities with the beauty industry. So, Maria Paula Fernandez, who actively uses the services of the DeFi sector and is seriously interested in the topic of skin care, gave the CoinDesk portal a similar comment.
She notes that in both cases, society has become accustomed to relying on the opinion of society itself, rather than trusting the views of the world’s leading media. Therefore, in both sectors, the so-called influencers are very popular — opinion leaders and bloggers who disseminate information among their audience on YouTube, Instagram, TikTok and other social networks, receiving a reward for this.
Crypto-companies very often, like firms from the beauty industry, provide their products to opinion leaders for review and further “instruction” of their subscribers. Maria Paula Fernandez does not see anything shameful in this. Observing the experience of bloggers, subscribers begin to acquire a kind of crypto-education and disseminate the information through the word of mouth. Thus, the crypto-community grows.
The most successful bloggers over time can count on sponsorship from one or another crypto company.
For example, the podcaster Marty Bent, whose show is now funded by Unchained Capital and Square, the developer of Cash App, witnessed this scenario. The latter, by the way, in addition to Bent sponsor also podcast Joe Rogan and rapper Lil B.
Many other large companies, including the Kraken exchange, have resorted to this strategy. They are just as interested in sponsoring reputable content creators who promote products among loyal subscribers. The U.S. exchange sponsors the Reckless VR crypto start-up, founded by Udi Wertheimer for crypto-conferences in virtual reality, and the famous podcast Peter McCormack, who launched his own media brand Defiance last year. Having started his career as a hobby, McCormack turned it into a business of his life, thanks to which he earned about $1 million for 2019.
With all this, working with bloggers is a great opportunity to enter foreign markets. This is understood at Crypto.com, where they use opinion leaders to attract the Russian-speaking and Turkish-speaking community. Does this approach give a result? Judge for yourself: over the past six months, the number of startup users has doubled and currently stands at more than 2 million people.

Referral Bonuses and MLM Marketing

The development of products within the community often turns into MLM marketing strategies, which require the presence of referral bonuses and bonuses “in depth” — favorite schemes of cosmetic brands. They use a multi-level reward system for attracting partners, where you can usually get a bonus not only for personally invited, but also for “friends of friends and their friends”. Thus, opinion leaders who distribute crypto products often receive a portion of the funds that people invited by them will pay for the product / service.
The relevance and effectiveness of the trend is confirmed by the fact that these methods are not shy to use not only crypto start-ups, but also top cryptocurrency companies, widely known throughout the industry. A prime example is SatoshiLabs, a company that manufactures and distributes Trezor wallets. The head of communications, Iva Fizerova, confirmed that she is actively resorting to “affiliate marketing” with bloggers as an alternative to paying them for direct advertising.
No less vivid examples are the largest crypto exchanges Binance and Gemini, which managed to succeed not without the help of referral systems copied from the multi-level marketing campaigns Avon and Mary Kay, which they have been using for decades.
Instagram blogger Chjango Unchained has been earning good bonuses for several months running after posting a referral link to Gemini on her profile. When her subscribers register on the exchange and buy cryptocurrencies worth more than $100, she receives $10 in BTC. According to her, she is doing a good deed. The blogger wants people who are interested in her opinion on digital money to start their crypto path on Gemini, and not, for example, on Coinbase, because the latter charges “crazy commissions”.
Referral system bonuses are a typical phenomenon for many crypto companies, and successful bloggers are happy to use this. A prime example is Michael Gu, known by the pseudonym Boxmining. It has been distributing information about digital money since 2012, having gathered an audience of more than 200,000 subscribers on YouTube and more than 3,500 participants in Telegram chat during this time.
Despite the fact that the manufacturer of hardware wallets Ledger does not sponsor its activities, it places referral links in the video descriptions and collects voluntary donations from subscribers. As you might guess, he feels rather well. At the same time, he emphasized that user activity during the coronavirus pandemic is only growing, especially after YouTube began to put sticks in the wheels of the creators of crypto-content.

Gifts, contests and sweepstakes

Making a small gift is a great way to introduce an audience to a new product. In the cryptocurrency market, this has long been relevant.
Coin creators eagerly carry out airdrops and bounty campaigns, allowing the crypto community to test the new coin. A similar approach is popular in the beauty industry. Samplers of perfumes and branded magazines with smells have led many girls to buy full-fledged versions of the fragrance.
In addition to the cryptocurrency developers themselves, a similar approach is also used by cryptocompanies of a different direction, which cannot conduct airdrops due to their technical features (for example, this is true for manufacturers of hardware wallets). Therefore, they organize more classic contests and sweepstakes. For example, they play a wallet for reposting on social networks or videos published on YouTube.
It is noteworthy that cryptobrands in this area are even more active than cosmetics manufacturers. They work not only with trusted bloggers with many subscribers, but also help to become less “untwisted” users. Therefore, they periodically assist them in organizing draws in order to attract subscribers who could potentially become new customers.
Iva Fizerova from SatoshiLabs confirmed that Trezor manufacturers periodically help users attract new followers through the distribution of gifts. Moreover, this approach brings excellent results. By working with the community this way, they have managed to sell hundreds of thousands of wallets. But most importantly, a reputation of the brand has formed around the product, warmly received by the audience. And this effect is so strong that the company simply does not see the point in spending money on traditional expensive advertising.
Most importantly, despite all the problems of 2020, including the coronavirus pandemic, which seriously hit the global economy and, accordingly, people’s wallets, demand for products did not fall. This approach remains effective, while the percentage of successful conversions in traditional advertising has probably decreased. Fizerova noted that over the past three months they have recorded a steady increase in demand for goods. Moreover, they even had to solve delivery problems, if only the buyers got the desired devices in a timely manner.
A similar approach and results are observed with other manufacturers of hardware wallets. Thus, Rodolfo Novak, co-founder of Coinkite, confirmed the growth in demand for products, despite the pandemic. Working with the community is their main marketing strategy, because it really gives results. Over the past three years, they donated about 50 wallets to YouTube reviewers. Novak is proud that their “users help other users.” According to him, this approach allows you to sell products at a lower price, since the cost of goods does not include high costs for familiar marketing campaigns.

Are marketing strategies effective? More than

The cryptocurrency market relies on marketing strategies that have established themselves in the beauty industry, which in the new field are no less effective. Maximum performance is achieved with a killer combination of all three of the above methods. It’s about when the founders of cryptocompanies themselves become opinion leaders. Just look at Changpen Zhao, the head of Binance, or Justin Sun, the project manager of TRON. Both entrepreneurs are bloggers with a huge army of subscribers and are personally engaged in the promotion of their brands, regularly rewarding their audience with pleasant gifts.
It’s easy to guess why industry leaders rely mainly on this type of marketing. Advertising products in the traditional way is expensive, especially for startups, behind which there are still no attractive products with a good reputation. But more importantly, crypto products are quite complex in themselves, so they often need detailed explanations, which are difficult to implement in the framework of traditional advertising. Agree that selling a bottle of Fanta with a new taste is much easier than a hardware cryptocurrency wallet, especially since most people don’t understand what it is.
On top of that, regular advertising is complicated by the fact that media giants regularly block crypto content.
In such a situation, marketing borrowed from the beauty industry seems to be the most acceptable and most effective option. By focusing their marketing budgets on opinion leaders and working with the community, cryptocompanies achieve the desired result, even taking into account the coronavirus pandemic. The crypto community is getting bigger and stronger every day. But the best part is that this growth cannot be stopped.
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Cryptocurrency: Is It Still Alive or Dying? Part 2

Cryptocurrency: Is It Still Alive or Dying? Part 2
Cryptocurrency: Is It Still Alive or Dying?
Part 2. Political and Economic Trends in Favor of the Cryptocurrency Market Development

In the first part of the story we showed that the cryptocurrency market crash in 2018 and the beginning of its recovery in 2019 fit well into the general patterns of the financial bubbles’ development, and also repeat pretty well the Bitcoin dynamics of 2014-2016. But besides the analogies with other bubbles, there are a lot of other arguments in favor of the global growth of the market, among which are the political and economic trends of the recent years.

Relaxation of the Political Climate around the Cryptoassets

The entire year of 2017 has witnessed heated discussions as to the legal status of the digital assets. One of the central events of the year was their legalization in Japan in April. Precisely this legalization, according to many, spurred a dramatic growth of the cryptocurrency market in May (especially, altcoins). But the majority of other countries during this period held more skeptical positions.

The U.S. government on several occasions refused to register bitcoin-ETF - exchange-traded funds, the price of shares in which would repeat the price of BTC. The U.S. government also extremely tightened the conditions of the ICO procedure, while some countries, such as China and South Korea - have banned it completely. Certain countries, such as Indonesia and Salvador, have banned cryptocurrencies to the extent of criminal responsibility.

A number of countries, including Russia, have adopted a cautious wait-and-see attitude, regularly promising to impose restrictions of varying severity, but not hurrying to sign it into law.

A turning point on the way to the global recognition of the cryptocurrency was the beginning of trading the Bitcoin futures at the Chicago exchanges (CME) (the world’s largest stock exchange in terms of turnover) and CBOE in December of 2017. That is when the American government admitted openly that cryptocurrencies are now to be reckoned with. With the beginning of this trade, the powerful financial circles of the USA, whose opinion cannot be ignored by the political leadership, became interested in the development of the cryptocurrency market.
Chicago Mercantile Exchange, CME – the world leader in terms of trade volume

In 2018, the following paradox became obvious: even if over the longer term cryptocurrencies are dangerous for the modern political system (tied up in the central banks and the currency exchange regulation), the countries that will be the first to prohibit them will be most affected along with those countries that will simply overdo stirring up negative attitude. Those countries that will settle on legalization will benefit. The drain of brains and capitals will be directed to these countries from the more repressive or unpredictable countries. A typical example of that - Crypto Project GRAM of the Russian businessman Pavel Durov, whose ICO in 2018 reached a record amount, but it was carried out in USA, and not in the legislatively uncertain Russian Federation.

The experience of the countries that have legalized the cryptocurrencies, proved successful both from the financial standpoint, and from the perspective of the international prestige. They proved themselves to be open to the progress and new freedoms. In addition to Japan, Switzerland is especially noteworthy here, because it legalized cryptocurrencies as early as in 2016, but the most brilliantly announced about itself in 2018, when its banks began to introduce cryptocurrency services one after another. Among the innovator banks there was even a Swiss subsidiary of the Russian Savings Bank (Sberbank). The very expression “Swiss bank” became a synonym of not only high reliability, but also innovation.

A milestone event of 2018 was legalization of cryptocurrencies in Germany – the leading economy of the European Union. Rather liberal measures relative to the cryptocurrencies are being applied today in Czechia, Sweden, Canada, Denmark, Australia, Estonia, Norway, Finland, and a number of other countries.

“Legalization parade” has shown: the politicians with repressive attitudes cannot count on the global ban of the cryptocurrencies (which seemed theoretically possible in 2016-2017). Economically developed countries made an obvious choice: “if you cannot stop the process – become its leader”. And precisely in these countries the maximum capitals are being circulated, and the market situation depends precisely on their business activity.

Explosive Growth of the Retail Use of Cryptocurrencies

Despite obvious popularization of cryptocurrencies, there is still a myth that they are purely investment and speculative instrument, which, even if used as a payment method – only in the dark net, and as a means of payment for illegal commodities. But this is not the case today. As far back as 2013-2015, legal services accepting bitcoin emerged, and in 2016-2018 their market has undergone explosive growth.

The pioneers of the cryptocurrency market of goods and services in 2013, were, for example, Virgin Galactic – space tourism company, Victoria’s Secret lingerie company, Shopify - a supplier of software for the online stores. In 2014, the cryptocurrency was adopted by the Overstock online store, Expedia tourism service, Zynga – operator of the online games, the software monster Microsoft and many others. Some of these companies considerably went up due to the innovations: for example, the shares of Shopify and Overstock have increased in price several-fold since then.

As of today, the cryptocurrency is accepted by hundreds of large companies and thousands of small ones, while the range of their products is approaching the one in a traditional economy. The most popular categories of the goods for the cryptocurrency in the large famous companies are tourism and air tickets (Expedia), software and games (Microsoft, Shopify, Zynga, Steam), clothing and other consumer goods (Victoria’s Secret, Overstock.com, Rakuten), as well as food products (Subway, KFC, Burger King – in Russia). As an example, Playboy erotic products, premium accounts of the 4chan.org and reddit.com forums, Bloomberg.com business news, automobiles in the Czech show room Alza and many other goods can be also purchased for cryptocurrency.

A number of well-known companies, although they prefer traditional payments, nevertheless allow crypto payments through the intermediary services, such as gyft.com (trading with the card Gyft for BTC). For example, Ebay online store, Wallmart supermarket chain, Starbucks restaurants, Uber taxi service, etc. The turnover of gyft.com is evaluated in the amount of 25 million dollars with only 38 employees.
Small start-up companies often use ready-made multicurrency gateways such as coinpayments.net. It supports dozens of currencies, and hosts about 400 companies. In addition to mainstream, it contains a lot of specialized commodities. For example, crypto-armory.com sells cartridges, francvila.com – Swiss watches, directvoltage.com - 3D-printers, electric motors, CNC machines, etc. Some new stores not only accept cryptocurrencies, but also purposely give up fiat currency. For example, crypto-armory.com, explaining their refusal from fiat currency, state both ideological, and narrow pragmatic reasons. In the opinion of the owners of the store, it is easier to accept cryptocurrency payments both technically and legally.

Cartridges from the cryptocurrency store crypto-armory.com
An important trend of 2017-2018, in addition to the general growth of the commodity market - re-orientation of the stores to the multi-currency payments. Whereas previously most of them accepted only BTC, now a sign of good manners is to accept also LTC, ETH, XMR and at least several more currencies.

Thus, while the politicians were solving the problem in the manner “not possible to allow - disallow”, a vast market of commodities for cryptocurrency spontaneously emerged on the Internet. Some of its participants have multibillion capitalizations. This market is very international. The majority of commodities and services can be bought even from Russia and other countries, where cryptocurrency is not legal as an internal payment instrument, but is not prohibited as such. Today, it is hard to imagine a consumer good, which cannot be bought for cryptocurrency.

The Latest Trend – Support of Cryptocurrencies by Smartphones

The first smartphone with a cryptocurrency wallet was HYPERLINK "https://bitcryptonews.ru/blogs/sravnenie-blokchejn-smartfonov-exodus-1-i-finney"HTC Exodus 1, released in the autumn of 2018. Then, a crypto smartphone HYPERLINK emerged "https://bitcryptonews.ru/blogs/obzor-kriptosmartfona-finney"Finney. And in March of 2019, the baton was unexpectedly picked up by the smartphone from the major South Korean company, Samsung - Galaxy S10. And although Samsung refrained from the direct embedding of the cryptocurrency wallet into the standard supply set, a brand wallet of Samsung can be installed from the Galaxy Store.

https://preview.redd.it/p8zc6dat0ay21.jpg?width=1280&format=pjpg&auto=webp&s=d7f173f7470107c2f4cc5868ed882089499b2a09
Galaxy S10 – the first smartphone from Samsung with cryptocurrency support
On the part of crypto enthusiasts, there are a number of claims to Samsung initiative, among which – the lack of bitcoin support (BTC). At the moment, Samsung Blockchain Wallet supports only Ethereum (ETH) and ERC-20 standard currencies and tokens created on its basis:
Basic Attention Token (BAT), Chainlink (LINK), BinanceCoin (BNB), True USD (TUSD), USD Coin (USDC), Paxos Standard (PAX) and others.

Anyway, from a political and PR perspective, the emergence of Galaxy S10 is a great event.

First of all, smartphone can attract to the cryptocurrency market new people who have greater confidence in the famous brand, than in the traditional bulky cryptocurrency wallets. Now, many people are frightened away from the cryptocurrencies only by technical difficulties, whereas smartphones on many occasions have proved their ability to promote to the masses those things, which previously seemed to be very complex.

Secondly, this step of Samsung is a clear signal both to the domestic and foreign governments: big business is on the side of the new technologies. South Korea has a reputation of a country not very friendly to cryptocurrencies, however, its business giant publicly demonstrated another attitude.

Thirdly, the initiative of Samsung with a high degree of probability will be emulated by other leading producers of communication devices. Thus, shortly after the release of Galaxy S10, there appeared a news that a cryptocurrency wallet will soon be available in iOS Opera Touch, which means that cryptocurrencies can be also stored in iPhone of Apple.

All this creates excellent prerequisites both for the world legalization of the cryptocurrencies, and for the growth of the market due to the increase of the number of users.

Conclusion

Thus, despite the “roller coaster” of the cryptocurrency exchange rates, some fundamental processes have developed steadily in the same direction in the recent years: expansion of the commodity market for cryptocurrency, increase in the number of countries with a liberal attitude to cryptocurrencies, adoption of cryptocurrencies as a strategic technology by more and more industrial giants. The total number of individuals who tried to work with the cryptocurrencies grows steadily, while the new technological trends (in particular, crypto smartphones), can additionally accelerate this growth.

The only thing that can seriously damage a cryptocurrency market is its global ban, but it seems to be unlikely. Right now there are about 40 million bitcoin wallets on earth. It is believed that on average their number is doubled annually, which means that within 5 years it can reach a billion. And if now a global ban on cryptocurrencies is unrealistic due to their profitability for the developed countries, by that time their prohibition will become impossible almost physically.

In the first part of the story we had put forward the arguments as to why the investors need not fear the bubble of 2017-2018: in the end, the bubble showed not so much the riskiness of the crypto investments, but rather their long-term prospects. Today we described political and economic events, which have occurred in parallel “behind the scenes”, and in which there were no “drops” – only progressive development toward the construction of the crypto economy. And in the next, third part, we will try to describe in detail specific financial reasons of the collapse and recovery of the market in 2018-2019.

Analytical department, Trident company, Victor Argonov, Candidate of Physical and Mathematical Sciences.
Source:http://trident-germes.com/
https://www.facebook.com/Germes.mining.robot/
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Cryptocurrency: Is It Still Alive or Dying? Part 2.

Cryptocurrency: Is It Still Alive or Dying? Part 2.
Part 2. Political and Economic Trends in Favor of the Cryptocurrency Market Development

In the first part of the story we showed that the cryptocurrency market crash in 2018 and the beginning of its recovery in 2019 fit well into the general patterns of the financial bubbles’ development, and also repeat pretty well the Bitcoin dynamics of 2014-2016. But besides the analogies with other bubbles, there are a lot of other arguments in favor of the global growth of the market, among which are the political and economic trends of the recent years.

Relaxation of the Political Climate around the Cryptoassets

The entire year of 2017 has witnessed heated discussions as to the legal status of the digital assets. One of the central events of the year was their legalization in Japan in April. Precisely this legalization, according to many, spurred a dramatic growth of the cryptocurrency market in May (especially, altcoins). But the majority of other countries during this period held more skeptical positions.

The U.S. government on several occasions refused to register bitcoin-ETF - exchange-traded funds, the price of shares in which would repeat the price of BTC. The U.S. government also extremely tightened the conditions of the ICO procedure, while some countries, such as China and South Korea - have banned it completely. Certain countries, such as Indonesia and Salvador, have banned cryptocurrencies to the extent of criminal responsibility.

A number of countries, including Russia, have adopted a cautious wait-and-see attitude, regularly promising to impose restrictions of varying severity, but not hurrying to sign it into law.

A turning point on the way to the global recognition of the cryptocurrency was the beginning of trading the Bitcoin futures at the Chicago exchanges (CME) (the world’s largest stock exchange in terms of turnover) and CBOE in December of 2017. That is when the American government admitted openly that cryptocurrencies are now to be reckoned with. With the beginning of this trade, the powerful financial circles of the USA, whose opinion cannot be ignored by the political leadership, became interested in the development of the cryptocurrency market.

Chicago Mercantile Exchange, CME – the world leader in terms of trade volume

In 2018, the following paradox became obvious: even if over the longer term cryptocurrencies are dangerous for the modern political system (tied up in the central banks and the currency exchange regulation), the countries that will be the first to prohibit them will be most affected along with those countries that will simply overdo stirring up negative attitude. Those countries that will settle on legalization will benefit. The drain of brains and capitals will be directed to these countries from the more repressive or unpredictable countries. A typical example of that - Crypto Project GRAM of the Russian businessman Pavel Durov, whose ICO in 2018 reached a record amount, but it was carried out in USA, and not in the legislatively uncertain Russian Federation.

The experience of the countries that have legalized the cryptocurrencies, proved successful both from the financial standpoint, and from the perspective of the international prestige. They proved themselves to be open to the progress and new freedoms. In addition to Japan, Switzerland is especially noteworthy here, because it legalized cryptocurrencies as early as in 2016, but the most brilliantly announced about itself in 2018, when its banks began to introduce cryptocurrency services one after another. Among the innovator banks there was even a Swiss subsidiary of the Russian Savings Bank (Sberbank). The very expression “Swiss bank” became a synonym of not only high reliability, but also innovation.
A milestone event of 2018 was legalization of cryptocurrencies in Germany – the leading economy of the European Union. Rather liberal measures relative to the cryptocurrencies are being applied today in Czechia, Sweden, Canada, Denmark, Australia, Estonia, Norway, Finland, and a number of other countries.

“Legalization parade” has shown: the politicians with repressive attitudes cannot count on the global ban of the cryptocurrencies (which seemed theoretically possible in 2016-2017). Economically developed countries made an obvious choice: “if you cannot stop the process – become its leader”. And precisely in these countries the maximum capitals are being circulated, and the market situation depends precisely on their business activity.

Explosive Growth of the Retail Use of Cryptocurrencies
Despite obvious popularization of cryptocurrencies, there is still a myth that they are purely investment and speculative instrument, which, even if used as a payment method – only in the dark net, and as a means of payment for illegal commodities. But this is not the case today. As far back as 2013-2015, legal services accepting bitcoin emerged, and in 2016-2018 their market has undergone explosive growth.

The pioneers of the cryptocurrency market of goods and services in 2013, were, for example, Virgin Galactic – space tourism company, Victoria’s Secret lingerie company, Shopify - a supplier of software for the online stores. In 2014, the cryptocurrency was adopted by the Overstock online store, Expedia tourism service, Zynga – operator of the online games, the software monster Microsoft and many others. Some of these companies considerably went up due to the innovations: for example, the shares of Shopify and Overstock have increased in price several-fold since then.

As of today, the cryptocurrency is accepted by hundreds of large companies and thousands of small ones, while the range of their products is approaching the one in a traditional economy. The most popular categories of the goods for the cryptocurrency in the large famous companies are tourism and air tickets (Expedia), software and games (Microsoft, Shopify, Zynga, Steam), clothing and other consumer goods (Victoria’s Secret, Overstock.com, Rakuten), as well as food products (Subway, KFC, Burger King – in Russia). As an example, Playboy erotic products, premium accounts of the 4chan.org and reddit.com forums, Bloomberg.com business news, automobiles in the Czech show room Alza and many other goods can be also purchased for cryptocurrency.

A number of well-known companies, although they prefer traditional payments, nevertheless allow crypto payments through the intermediary services, such as gyft.com (trading with the card Gyft for BTC). For example, Ebay online store, Wallmart supermarket chain, Starbucks restaurants, Uber taxi service, etc. The turnover of gyft.com is evaluated in the amount of 25 million dollars with only 38 employees.
Small start-up companies often use ready-made multicurrency gateways such as coinpayments.net. It supports dozens of currencies, and hosts about 400 companies. In addition to mainstream, it contains a lot of specialized commodities. For example, crypto-armory.com sells cartridges, francvila.com – Swiss watches, directvoltage.com - 3D-printers, electric motors, CNC machines, etc. Some new stores not only accept cryptocurrencies, but also purposely give up fiat currency. For example, crypto-armory.com, explaining their refusal from fiat currency, state both ideological, and narrow pragmatic reasons. In the opinion of the owners of the store, it is easier to accept cryptocurrency payments both technically and legally.

Cartridges from the cryptocurrency store crypto-armory.com
An important trend of 2017-2018, in addition to the general growth of the commodity market - re-orientation of the stores to the multi-currency payments. Whereas previously most of them accepted only BTC, now a sign of good manners is to accept also LTC, ETH, XMR and at least several more currencies.

Thus, while the politicians were solving the problem in the manner “not possible to allow - disallow”, a vast market of commodities for cryptocurrency spontaneously emerged on the Internet. Some of its participants have multibillion capitalizations. This market is very international. The majority of commodities and services can be bought even from Russia and other countries, where cryptocurrency is not legal as an internal payment instrument, but is not prohibited as such. Today, it is hard to imagine a consumer good, which cannot be bought for cryptocurrency.

The Latest Trend – Support of Cryptocurrencies by Smartphones

The first smartphone with a cryptocurrency wallet was HYPERLINK "https://bitcryptonews.ru/blogs/sravnenie-blokchejn-smartfonov-exodus-1-i-finney"HTC Exodus 1, released in the autumn of 2018. Then, a crypto smartphone HYPERLINK emerged "https://bitcryptonews.ru/blogs/obzor-kriptosmartfona-finney"Finney. And in March of 2019, the baton was unexpectedly picked up by the smartphone from the major South Korean company, Samsung - Galaxy S10. And although Samsung refrained from the direct embedding of the cryptocurrency wallet into the standard supply set, a brand wallet of Samsung can be installed from the Galaxy Store.

Galaxy S10 – the first smartphone from Samsung with cryptocurrency support

On the part of crypto enthusiasts, there are a number of claims to Samsung initiative, among which – the lack of bitcoin support (BTC). At the moment, Samsung Blockchain Wallet supports only Ethereum (ETH) and ERC-20 standard currencies and tokens created on its basis:
Basic Attention Token (BAT), Chainlink (LINK), BinanceCoin (BNB), True USD (TUSD), USD Coin (USDC), Paxos Standard (PAX) and others.

Anyway, from a political and PR perspective, the emergence of Galaxy S10 is a great event.

First of all, smartphone can attract to the cryptocurrency market new people who have greater confidence in the famous brand, than in the traditional bulky cryptocurrency wallets. Now, many people are frightened away from the cryptocurrencies only by technical difficulties, whereas smartphones on many occasions have proved their ability to promote to the masses those things, which previously seemed to be very complex.
Secondly, this step of Samsung is a clear signal both to the domestic and foreign governments: big business is on the side of the new technologies. South Korea has a reputation of a country not very friendly to cryptocurrencies, however, its business giant publicly demonstrated another attitude.
Thirdly, the initiative of Samsung with a high degree of probability will be emulated by other leading producers of communication devices. Thus, shortly after the release of Galaxy S10, there appeared a news that a cryptocurrency wallet will soon be available in iOS Opera Touch, which means that cryptocurrencies can be also stored in iPhone of Apple.
All this creates excellent prerequisites both for the world legalization of the cryptocurrencies, and for the growth of the market due to the increase of the number of users.

Conclusion
Thus, despite the “roller coaster” of the cryptocurrency exchange rates, some fundamental processes have developed steadily in the same direction in the recent years: expansion of the commodity market for cryptocurrency, increase in the number of countries with a liberal attitude to cryptocurrencies, adoption of cryptocurrencies as a strategic technology by more and more industrial giants. The total number of individuals who tried to work with the cryptocurrencies grows steadily, while the new technological trends (in particular, crypto smartphones), can additionally accelerate this growth.

The only thing that can seriously damage a cryptocurrency market is its global ban, but it seems to be unlikely. Right now there are about 40 million bitcoin wallets on earth. It is believed that on average their number is doubled annually, which means that within 5 years it can reach a billion. And if now a global ban on cryptocurrencies is unrealistic due to their profitability for the developed countries, by that time their prohibition will become impossible almost physically.

In the first part of the story we had put forward the arguments as to why the investors need not fear the bubble of 2017-2018: in the end, the bubble showed not so much the riskiness of the crypto investments, but rather their long-term prospects. Today we described political and economic events, which have occurred in parallel “behind the scenes”, and in which there were no “drops” – only progressive development toward the construction of the crypto economy. And in the next, third part, we will try to describe in detail specific financial reasons of the collapse and recovery of the market in 2018-2019.

Analytical department, Trident company, Victor Argonov, Candidate of Physical and Mathematical Sciences.
Source:http://trident-germes.com/
https://www.facebook.com/Germes.mining.robot/
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Options Price Calculation Guide in in Binance JEX Exchange, Bitcoin and Cyrpto Currency Lessons

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